#52BooksAYearChallenge – Week 1 – Simon Sinek’s Start With Why – Pick up your copy today –> http://amzn.to/2tE8u7v
Too Long? Didn’t Watch?
Simon Sinek’s Start With Why is dedication to a single belief that without a WHY for our business, our actions, and our lives, everything slowly but surely becomes fuzzy. He supports this belief with example after example of major companies such as Apple and Southwest Airlines who have made their Why extremely clear and a deciding factor in choosing WHAT they do and HOW they do it. Putting such amazing brands up to comparison amongst their competitors or even just different versions of themselves over time makes it clear, if you want success in business, in your work, in your life, you need a clear, defined WHY that dictates the HOW and WHAT of the actions you take on a day-to-day basis.